Kaiko Studios is based in Morrison, Colorado. Through a special printing process, Kaiko Studios offers unique personalized products that are vibrant and will not fade over time. Design any product with your favorite photo from a cell phone, tablet, computer, or camera (Kaiko Studios.)
Catch Kaiko Studios around the Denver metro area at various events to design personalized gifts on site. You can find them at dog agility, dog conformation, horse competitions, arts and crafts fairs, plus other fundraising and charitable events (Kaiko Studios.)
In 2016, Kaiko Studios announced a Denver charity, which collects food and pet supply donations for homeless pets and the companions of homeless people, has teamed up with the company. By joining Kaiko Studios, Favor’s Project will continue to assist the Denver community through fundraising programs for rescues, shelters and other organizations. “Thanks to the kindness of participating communities, Favor’s Project donated 45,500 pounds of dog and cat food in 2015 (Kaiko Studios.)”
Every photo you take has a story. Kaiko Studios personalized gifts help keep your memories alive. Design any product with your favorite photo today! www.KaikoStudios.com
Digital marketing holds the prospect of mass exposure, however without optimization can feel like hunting blind. Don’t succumb to irrelevance and invaluable audience; hone your vision and sculpt your digital presence to gain the most of your social media campaign. Tired of letting your valuable content fall through the cracks? Work smarter not harder to secure an interested and actionable audience, increase social media engagement, and drive engagement.
Social media platforms are everywhere and constantly changing. While straddling as many as possible may seem like a sound strategy, the reality is that not every audience is the right audience and metrics can be misleading. Rather than focusing on gaining as many likes/follows as possible, focus on audience and content value. Leveraging multiple platforms can and should be done, yet effort is like a flashlight, the wider the beam the less intense. Adjust the aperture of your social media approach and show your target audience something bright enough to outshine the competition.
Driven by the problem that digital content, specifically advertising, is often over looked or ignored, marketers have long sought more efficient ways of acquiring limited and valuable audience attention. While there is no definitive solution to this pixilated puzzle, optimizing your campaign to increase content and audience value is an undeniable step toward success.
Beginning to build content value is a time consuming process but can be the difference between nothing and shares. To garner audience attention, it is essential to be making posts that not only are relevant to your specific audience, but also be making them visually pleasing, concise, and actionable. When you post something to a social media platform, your goal should never be to talk at your audience. Every post should engage the audience, giving them something, and drive a dialog. Fight inadequate content value by implementing as many features from the following list as possible.
Content Value Checklist:
Focusing on the capacity of your post to generate a response can dramatically increase the effectiveness of your social media efforts. Instead of hoping to keep up with the influx of new content users are being bombarded with, recognize that human attention is limited and focus on generating a quality product that will get noticed. Optimizing your campaign to start conversation, appear creative, and be actionable will drive engagement through content value.
Having refined content to engage rather than reach, the next step toward demystifying social media marketing is recognizing audience value. Attention is a commodity, while all attention in the digital marketplace is a good thing, views and likes don’t translate directly to conversions or revenue. Since return on investment (ROI) is king in marketing, finding ways to target the right audience rather than anyone that will listen is infinitely valuable.
Focusing from general audience to specific user may be time consuming, yet will help differentiate your audience into the categories of actionable, influential, supportive, or inactive/browsing. On my personal Instagram account, I follow many different kinds of accounts. Some I simply like the pictures of, some I know personally, others I give my business to. I may like brand Z, but I don’t plan on buying anything from them because I’m not even involved in that world. Conversely, there are some that I actively support and share messages from. In these two examples,I have identified myself first as inactive/ browsing (interested superficially but little-no potential to convert) and later as actionable/supportive (someone who champions a brand/cause/individual and will convert.)
Actionable audiences are valuable. Those who are willing to share your message with other relevant users are of even higher value. Among the highest value audience group are influencers, those who are already established within the community as an expert, have a large and active following, and have the potential to convert large amounts of clicks. Those who are simply browsing or superficially interested are considered low value audience and while they still have some potential are not worth the time investment of networking with.
While waiting for people to find and acknowledge you is always an option, the old saying, “If you build it they will come,” doesn’t stand true for social media. Audience/follower/customer acquisition is a process and takes time. Seeking out an audience is slow, but a little effort can go a long way toward establishing long term support of your campaign. Prioritizing community members and focusing on influencers is a great way to tap into preexisting communities and sources of valuable audience.
Don’t be afraid to network with or mention influencers (even competitors.) Start a conversation, review a post, or set up an interview. Anything that puts you in front of influencers is going to put you closer to gaining their recognition, support, and traction with their audience. Additionally, mining follower lists and targeting sub-influencers can provide faster, although less broad, access to these networks. Consider the following list of actionable and influential traits to look for in your audience.
Rather than taking on the difficult task of targeting those which need your product, establish yourself as part of a community, take part in a conversation, and drive engagement rather than waiting for it. Securing valuable
(actionable / influential / supportive) audience attention will do more for ROI than blasting your message blindly at the entire internet, so stop shot-gunning. Start with a narrow focus, build a small community,and then work outward rather than hoping for exposure to anyone.
Following these simple steps toward customer and content value can change the tone of your campaign from lecture to conversation and get the right people interested. While it may seem simple, thinking of social media more like the real world can reduce the overwhelming nature of digital communities and make markets easier to penetrate. Don’t be afraid to target a new audience or unfollow accounts that are inactive or irrelevant; the goal of optimization is to increase the value of followers and likes.
The world doesn’t care how many followers you have or on what platform; however, a small audience may care greatly about your message or product. These people focus on what they want to see and ignore the rest. Don’t let this be the downfall of your campaign. Social media marketing is more of an art than science and ROI is hard to glean, so work smarter not harder and increase value with quality not quantity.
Amber Winston &