A picture can say 1000 words. Illustrate your message through attention grabbing graphics that can be easily shared across platforms. It’s easy to find free sites that help you to create graphics. Graphic content is a popular way to gain engagement and share important information. Personalize your business by sharing pictures or graphics of your product, work in the field, or behind-the-scenes magic.
2. Ask Questions
When you start a conversation with someone, how do you get the conversation going? Utilize questions to break the ice, learn more about them and make everybody more interested. The same concept applies to social media, ask you audience what they think and get the conversation flowing. This is a great way to learn your audience’s interests.
Ever wonder why the internet is composed of kittens? Everybody can use an extra smile in their day. Connect with your audience by bringing them joy. Use your humor to produce positive content that can get more clicks, likes, and shares. Remember to balance your humor with relevant content so as not to lose the business mission. Don't forget you can use humor to spread awareness and build excitement for upcoming events.
Express a positive outlook with inspirational content. Show how you’re changing the industry, how your audience can make a difference, and how the future contains great things. Use inspiration to direct viewers back to your website through personalized graphics.
5. Relevant Content
Bring the conversation back to your mission, services, or industry with relevant content that establishes you as a forward-thinking industry leader. Use relevant content to maintain a consistent voice throughout your business and marketing campaigns. The best way to engage your audience is to offer them something they like. Identify your audience and find out what interests them so you can make your posts relevant.
Amber Winston &