It’s frustrating when expectations don’t match reality. Often businesses who struggle with managing their social media efforts realize they don’t have set-up instructions. Additionally it’s difficult to find enough time to understand forced platform updates and constantly research content. Take a deep breath. There’s ways to manage and fix these common struggles.
Managing one or multiple social media profiles can be time consuming. Depending on your business’ needs there can be several house-keeping tasks that overwhelm your daily productivity. Time quickly ticks by as you research, create, and share content. If you’re publishing to multiple platforms, each post will be formatted differently. You download phone apps to help manage your profiles, but then you realize you’re working on social media outside of work hours. Don’t let social media hinder your productivity. Help to manage your time and content with scheduling tools like TweetDeck or Hootsuite.
Even when you feel like you’re on top of social media, conversations, trends, and ways to connect with your audience are constantly changing. Use educational services to help you stay on top of new platform features and ways to interact and listen to your audience. StarDog Logistics, located in Denver, Colorado, offers virtual and in-person consultation, coaching, and training services tailored around your needs.
Whether it’s content or continued education, researching is a constant. Avoid stagnant or repetitive results by switching up your keywords and searching on multiple platforms. Google can be helpful to find your go-to-sources, but it’s easy to miss the hidden articles that have been achieved. Look at major search engines, in addition to individual guides, reports, and blogs to keep your information fresh. Create a content or resource database to organize your go-to-sources and save time. Microsoft Excel and Access both work great for organizing data and saving time.
No matter how hard you look, there’s no ultimate instruction guide for setting up or managing successful social media profiles. Each business has unique needs, thus generic strategies may not be as successful. Further, audience interests and conversations are always changing, which can leave old strategies outdated or irrelevant. Ensure you have a relevant strategy and clear guidance through consulting and management services. Don’t be afraid to seek help in creating a unique campaign.
Amber Winston &